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Thanks for stopping by!

Let's meet soon for the live version of this show and tell. 

I’m a jack of all content trades and a UX leader, with a knack for big-picture thinking and passion for purpose. I blend a systems thinker's precision with a doer's practicality to craft content strategies that resonate and drive results.

I've written award-winning copy, shaped successful acquisitions, left my mark in tactics spanning Snapchat to sports stadiums, and cultivated conversation at every touchpoint of user journeys. 
 
Along the way, I learned I'm happiest doing the right work with empathetic teams. The people disrupting norms to create exceptional experiences. 

Let's chat

A portrait of Natalie wearing a black button-down shirt, with her face and shoulders pointed at the camera. She has brown hair and hazel green eyes.

Unapologetically authentic — Enthusiastic about efficiency — Relentless for results — Motivated by meaning

What I can do for you

User experience

I am a content designer and strategist, with a keen sense for user needs and low tolerance for friction. I craft user research studies to validate hypotheses, produce low- and high-fidelity wireframes, and optimize end-to-end experiences with concise, accessible content. 

Writing

My mastery of language stems from a lifelong love of reading and syntax. This innate desire to play with words transformed into a career touching all kinds of content—from button copy to blogs, advertising to AI. I craft thoughtful copy that engages, enlightens and converts.

Tools

My dad studied computer science before it was cool, so I was techie soon after teething. I quickly learn any creative or collaboration software put in front of me. Some I know well are Figma, Miro, Airtable, Adobe, ChatGPT, Copilot, Loop, Jira, Productboard, Workfront, Microsoft Teams and Office 365.

Healthcare

I spent most of my career working for healthcare organizations, so some might call me a specialist. I’m an expert in patient and  provider products and marketing. I understand population health management and payment models, value-based care and regulatory compliance. 

Featured work

Testimonials

What I appreciate most about Natalie is her creative restlessness. She's remarkably effective at designing engaging customer experiences, but her persistence continues well beyond launch. Natalie knows that customer journeys can always take a new path; that content can always be cleaner and more compelling; that the most powerful opportunities reveal themselves when you lead with empathy. Natalie understands that great content is never finished, because the stories that last are the ones you never stop telling.

Luke R., Manager

Let's chat

(614) 312-6746

Email 

NLeberONeill@gmail.com

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